There are two types of marketing and that can be used to promote your brands or goods.
Push and pull.
Push advertising uses traditional advertising and marketing strategies – the big billboard advertisement that makes people stand and stare when they first see it. The TV advertising campaign that becomes such a hit that people actually want to see the next instalment.
These campaigns tend to make bold claims and grab the viewer or reader between the eyes and demand their attention.
Contrasting this approach there is pull marketing and advertising.
Pulling picks the right moment and the right product and binds them together. It creates a need in your customer for your product, so much that they will demand to buy it from the retailer and actually request it in the shops if it is not there.
So what are the key points of a push marketing strategy?
They are traditionally achieved by using such tried and tested methods such as memorable slogans, bold claims about the product, irresistible offers such as money off deals, BOGOFs and sales.
In this sort of marketing, you would go down the branded giveaways route. This could be anything from the ubiquitous branded pens, to cheap promotional mugs and other corporate gift bags. This is just one aspect of push marketing and one that we can advise on.
What push marketing does well is to give an instant shot in the arm to your sales and in a very marginal timescale.
EXAMPLES OF PUSH MARKETING
Some examples of push marketing would be…
- DIRECT MAILSHOTS
- PROMOTIONS AT TRADE EVENTS – MERCHANDISING PRODUCTS, CORPORATE GIFT BAGS, BRANDED PENS ETC
- EMAIL ADVERTISING AND MARKETING
- RADIO AND TELEVISION ADVERTISING
- ATTRACTIVELY DESIGNED PACKAGING
- STRONG BILLBOARD SLOGANS
- ONE TO ONE SALES TECHNIQUES USED ON CUSTOMERS IN REAL LIFE – DOORSTEP ADVERTISING OR STREET MARKETERS
WHO MAY USE PUSH ADVERTISING?
Although anyone may successfully employ push marketing techniques, it is most successful for brand and product launches of previously unknown companies and services.
This method of advertising will ensure you go from unknown to familiar very quickly indeed. It is decidedly unsubtle, but it works!
ARE THERE ANY DRAWBACKS TO PUSH MARKETING?
Push marketing can be costly, compared to some other forms of advertising, which can be a prohibitive factor for some people. However, our rates are very competitive and it is a highly effective technique that does work very efficiently.
Business promotional products, on the other hand, offer a far more cost effective route into this form of marketing and is one that we specialise in.
WHY SHOULD I CHOOSE PUSH MARKETING?
Push marketing is simple, clear and effective and it does what it says on the tin. It creates memorable slogans and images in the minds of your customers. It doesn’t try any funny business, but simply tells them what your product is and why they should buy it.
Push marketing is pretty much guaranteed to drive a steady stream of customers to your doors or website.
If you are a new company with a little known product or service, we would say that you NEED push marketing at some level in your organisation.
Recognition is the first step to acceptance by your clientele and push marketing will get you noticed – fast.